Clickbait of the year award in the EDM Category goes to Deadmau5
CLICKBAIT is a rather new phenomenon. What is it? Well, the WikiPedia definition is:
Clickbait is a pejorative term describing web content that is aimed at generating online advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines or eye-catching thumbnail pictures to attract click-throughs and to encourage forwarding of the material over online social networks. Clickbait headlines typically aim to exploit the “curiosity gap”, providing just enough information to make readers curious, but not enough to satisfy their curiosity without clicking through to the linked content.
Our definition, a bunch of shit tossed up online, often misleading shit, to drag unsuspecting people in to click on and make websites money. Often, the stories are useless, pointless and take valuable minutes away from your life serving no purpose.
From a historical perspective, the techniques employed by clickbait authors can be considered derivative of yellow journalism, which presents little or no legitimate well-researched news and instead uses eye-catching headlines that include exaggerations of news events, scandal-mongering, or sensationalism.
With that in mind, we decided to create an award for this new phenomenon. For the innaugural CLICKBAIT OF THE YEAR WINNER on Clubhead TV, we’d like to congratulate U.S. Dance Music Hall of Fame artist Deadmau5.
Any blog, big or small, counts on anything the Mau5 tweets to lure unsuspecting people into reading many pointless comments, arguments and other colossal wastes of time. Many blogs count on that to lure people because? Well, people are curious about him so they don’t know until they get there that the post is filled with a picture of him on his toilet or him feeding his cat. You just never know what important thing the Mau5 will share so with his name mentioned a million times a day across the net, his social media currency rises. Along with that, he gets all that free publicity that used to cost artists millions.
Posting anything with his name on it gets it into the SEO phere where people are looking for him because, again, they like him.
For those about to ‘bait, we salute you.
A little secret, so do we.