Movie Trailers For Week 18 Of 2017 Include Dunkirk, King Arthur: Lord Of The Sword, Kill Switch And More
Movie Trailers featured include Wonder Woman, Rough Night, Absolutely Anything, Once Upon A Time In Venice and more
The History Of The Movie Trailer
A trailer (also known as a preview or coming attraction) is an advertisement or a commercial for a feature film that will be exhibited in the future at a cinema, the result of creative and technical work. The term “trailer” comes from their having originally been shown at the end of a feature film screening. That practice did not last long, because patrons tended to leave the theater after the films ended, but the name has stuck. Trailers are now shown before the film begins.
Movie trailers have now become popular on DVDs and Blu-rays, as well as on the Internet and mobile devices. Of some 10 billion videos watched online annually, film trailers rank third, after news and user-created video. The trailer format has also been adopted as a promotional tool for television shows, video games, books, and theatrical events/concerts.
The first trailer shown in an American film theater was in November 1913, when Nils Granlund, the advertising manager for the Marcus Loew theater chain, produced a short promotional film for the musical The Pleasure Seekers, opening at the Winter Garden Theater on Broadway. Loew adopted the practice, which was reported in a wire service story carried by the Lincoln, Nebraska Daily Star, describing it as “an entirely new and unique stunt”, and that “moving pictures of the rehearsals and other incidents connected with the production will be sent out in advance of the show, to be presented to the Loew’s picture houses and will take the place of much of the bill board advertising”. Granlund was also first to introduce trailer material for an upcoming motion picture, using a slide technique to promote an upcoming film featuring Charlie Chaplin at Loew’s Seventh Avenue Theatre in Harlem in 1914.
Trailers were initially shown after, or “trailing,” the feature film and this led to their naming as “trailers.” The practice was found to be somewhat ineffective, often ignored by audiences who left immediately after the feature. Later, exhibitors changed their practice and trailers were only one part of the film program which included cartoon shorts, newsreels and serial adventure episodes. Today, more elaborate trailers and commercial advertisements have replaced other forms of pre-feature entertainment and in major multiplex chains, about the first twenty minutes after the posted showtime is devoted to trailers.
Up until the late 1950s, trailers were mostly created by National Screen Service and consisted of various key scenes from the film being advertised, often augmented with large, descriptive text describing the story, and an underscore generally pulled from studio music libraries. Most trailers had some form of narration and those that did featured stentorian voices.
In the early 1960s, the face of motion picture trailers changed. Textless, montage trailers and quick-editing became popular, largely due to the arrival of the “new Hollywood” and techniques that were becoming increasingly popular in television. Among the trend setters were Stanley Kubrick with his montage trailers for Lolita, Dr. Strangelove or: How I Learned to Stop Worrying and Love the Bomb, and 2001: A Space Odyssey. Kubrick’s main inspiration for the Dr. Strangelove trailer was the short film “Very Nice, Very Nice” by Canadian film visionary Arthur Lipsett. Pablo Ferro, who pioneered the techniques Kubrick required as necessary elements for the success of his campaign, created the Dr. Strangelove trailer as well as the award-winning trailer for A Clockwork Orange.
As more and more animated films were produced, the need for outstanding voice actors steadily progressed not only for the movies but also for movie trailers, commercials, and promos. Thus, the industry saw a growing number of professional voice artists. One of the most famous voice personalities for the modern generation is Don LaFontaine who recorded hundreds of thousands of commercials and promos by the end of his career. LaFontaine recorded his first voice over in 1962 for a movie trailer. From then on, he was able to set the standard for how movie trailers were written and voiced, literally becoming the voice of the movies.
The film trailer for 2014 Citizenfour, a ‘modern’ film trailer Many home videos contain trailers for other movies produced by the same company scheduled to be available shortly after the legal release of the video, so as not to spend money advertising the videos on TV. Most VHS tapes would play them at the beginning of the tape, but some VHS tapes contained previews at the end of the film or at both ends of the tape. VHS tapes that contained trailers at the end usually reminded the viewer to “Stay tuned after the feature for more previews.” With DVDs and Blu-rays, trailers can operate as a bonus feature instead of having to watch through the trailers before the movie
Each week we feature the latest trailers of movies coming to a theater near you. Watch this week’s show of trailers at the top of our page.